Welcome to NAWIRI
NAWIRI is a contemporary Kenyan fashion brand born from a simple yet powerful idea: that every woman deserves to feel seen, celebrated, and beautifully adorned.
Founded by Joy Obuya, NAWIRI reimagines African fashion through the lens of modern sophistication. Our name, NAWIRI, is derived from Swahili, meaning to flourish – a reflection of our deep commitment to helping African women bloom in every season of life.
Our Philosophy
We believe fashion should do more than just clothe, it should empower. That’s why each NAWIRI piece is thoughtfully designed for versatility, comfort, and timeless appeal. Whether worn to the boardroom, a brunch date, or a cultural celebration, our garments are made to move with you – gracefully and effortlessly.
Craftsmanship & Sustainability
At NAWIRI, we take pride in small-batch production that honours craftsmanship, reduces waste, and upholds ethical practices. Our pieces are made locally by skilled artisans using premium fabrics and finishes.
We also embrace a zero-waste mindset, repurposing fabric off-cuts into accessories and unique limited-edition pieces — because we believe beauty can be both bold and responsible.
Designed for the Woman Who Knows Who She Is
Our muse is the unapologetic African woman – bold, refined, grounded in heritage, and confidently modern. Through curated collections and meaningful details, we invite you to tell your story in style.
Join the Movement
NAWIRI is more than a fashion label – it’s a celebration of womanhood, purpose, and slow, intentional living. We are proudly Kenyan, proudly African, and proudly committed to creating garments that inspire you to walk a little taller.
Thank you for choosing to grow with us. Let’s flourish, together.
