At NAWIRI we believe that fashion should empower, not exclude.

For far too long, African women, particularly those aged 30-45, have struggled to find clothing that is both stylish and comfortable, tailored to their unique body types. This is where NAWIRI steps in.

Founded in 2020 by the visionary Joy Obuya, NAWIRI is redefining fashion for women by providing inclusive, comfortable, and stylish options. We cater to women who seek elegance without sacrificing comfort, particularly those who don’t fit into the fashion industry’s narrow definitions of size and shape.

 

But NAWIRI is more than just a clothing brand. We are a women-led, women-managed business committed to creating sustainable impact in our community. From generating employment for youth and women, to minimizing waste by creating products from off-cuts, we are dedicated to building a more inclusive and environmentally conscious future.

In just a few years, we’ve expanded from a small business run from home to a thriving company with a physical store, a growing team, and an expanding product line. We’re proud to have increased our revenues significantly, serving over 200 satisfied customers each month, and we’re only getting started.

As we look to the future, we’re excited to expand our reach, grow our team, and continue delivering quality fashion that empowers every woman. Join us in this journey toward empowerment, inclusion, and sustainability!