NAWIRI Named Inclusive Women’s Apparel Brand of the Year 2025

We are deeply honoured to share that NAWIRI has been named Inclusive Women’s Apparel Brand of the Year 2025 – East Africa.

This recognition affirms what has guided NAWIRI from the very beginning: there is no average woman, and fashion should never be designed around a single body type, height, or standard.

The fashion industry has long prioritised trends over people, inclusivity is often spoken about, but rarely practiced with intention.

At NAWIRI, inclusivity is not an afterthought. It is embedded in how we design, fit, and produce our pieces. From thoughtful pattern-making and adaptable silhouettes to listening closely during fittings, every collection is shaped by real women and real bodies.

This award recognises brands that are actively redefining women’s fashion in East Africa, brands that design with empathy, ethics, and purpose. To be acknowledged among them is both humbling and motivating.

Designing for Real Women

NAWIRI was created to serve women who have often felt overlooked by traditional sizing systems. Women who have struggled to find clothing that fits their bodies without compromise. Women who want to feel comfortable, confident, and seen.

Our collections are minimalist, versatile, and timeless, designed to move with you through everyday life. From tailored pants and wrap dresses to effortless tops and skirts, each piece is made to adapt to different body shapes, sizes, and heights without sacrificing style or comfort.

Built With Community at the Centre

This award belongs as much to our community as it does to us.

To every woman who has walked into a fitting, shared honest feedback, sent a DM about what worked, or didn’t, thank you. Your voices shape our designs and push us to do better with every iteration.

NAWIRI is built in conversation with the women we design for. That dialogue is what keeps our work grounded, relevant, and meaningful.